Part I. How we got here: rise of the superbrands. How Trump won by becoming the ultimate brand ; The first family of brands ; The Mar-a-Lago hunger games -- Part II. Where we are now: climate of inequality. The climate clock strikes midnight ; The grabber-in-chief ; Politics hates a vacuum ; Learn to love economic populism -- Part III. How it could get worse: the shocks to come. Masters of disaster: doing an end run around democracy ; The toxic to-do list: what to expect when you are expecting a crisis -- Part IV. How things could get better. When the shock doctrine backfires ; When no was not enough ; Lessons from Standing Rock: daring to dream ; A time to leap: because small steps won't cut it -- Conclusion. The caring majority within reach -- Postscript: The leap manifesto