| Edition |
1. ed. |
| Descript |
140 s. : ill. ; 22 cm |
| Note |
Includes index |
|
Chapter 1) Humans buy from humans, Chapter 2) Small interactions lead to loyalty, Chapter 3) The social media mindset, Chapter 4) Information eco-system, Chapter 5) Content is the catalyst, Chapter 6) What is the value of social media and how do we measure it?, Chapter 7) We're in a niche market. Do we really need to use social media?, Chapter 8) How much should we budget for this effort?, Chapter 9) How do we handle the negative remarks?, Chapter 10) We have limited resources. Where should we focus our effords?, Chapter 11) An awesome case study that pulls it all together |
|
This book digs deeply into the psychological and sociological factors that make social media platforms like Facebook, Twitter, and YouTube tick. The globally-recognized author walks you through five foundational strategies of social media marketing and addresses the biggest questions holding organizations back from success |
| Subject |
Marknadsföring
|
|
Sociala medier
|
| Classmark |
658.8
|
| ISBN/ISSN |
9780615840031 |
|
0615840035 |
|
