| Edition |
First American Edition |
| Descript |
307 s. |
| Note |
Originally published: London : Piatkus, 2016 |
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Machine generated contents note: pt. ONE GREAT SIMPLIFIERS -- 1. The Man Who Democratized Travel -- Results -- Key Points -- 2. The Billionaire Who Travels by Bus -- How Can IKEA Be So Much Cheaper? -- How IKEA Seduces Its Customers -- Results -- Key Points -- 3. The Assembly Line of Food -- Results -- Key Points -- 4. Victory Over Big Brother: The Real Story of 1984 -- Which Type of Simplifying is Better? -- Results -- Key Points -- 5. The Strategy Simplifiers -- Results -- Key Points -- 6. Taxi! The Brave New World of Apps -- Travis Kalanick and Garrett Camp: Uber -- The Samwer Brothers: Easy Taxi -- Daniel Ek: Spotify -- Joe Gebbia: Airbnb -- Back to Uber: Results -- Key Points -- 7. The Two Strategies and Their Trade-offs -- Three Precepts for the Price-Simplifier -- Two Precepts for the Proposition-Simplifier -- Making Clever Trade-Offs -- Virtuous Trade-Offs -- A Visit to London Zoo -- Key Points from Part One -- Conclusion -- pt. TWO HOW TO SIMPLIFY |
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Note continued: 8. Which Type of Simplifier Will You Be? -- The Attitude Test -- Scoring -- The Gap Test -- The Key Tests -- Keys in Price-Simplifying -- Keys in Proposition-Simplifying -- The Better Skills Test -- Key Points -- 9. How to Proposition-Simplify -- Step One Easier to Use -- Step Two More Useful -- Step Three More Aesthetically Appealing -- Are Free Services Price- or Proposition-Simplifying? -- Conclusion -- Key Points -- 10. How to Price-Simplify Part I: Product Redesign -- How to Spark a Price Revolution -- Redesign the Product -- 11. How to Price-Simplify Part II: Business System Redesign and Scale Up -- Redesign the Business System to Transform Your Industry -- Scale Up -- Conclusion -- Key Points for Chapters 10 and 11 -- pt. THREE SAVE THE DINOSAURS? -- 12. Do They Need Saving? -- Warning Signals Test -- Key Points -- 13. The Weakness of Strong Firms: Five Bad Reasons Why Managers Don't Simplify -- The Overhead Trap -- The Cannibalization Trap |
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Note continued: 18. The Limitations, Power, and Glory of Simplifying -- Are There Any Viable Non-Simplifying Strategies? -- Simplifying in the Big Picture |
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"After a decades-long career as a serial entrepreneur Richard Koch reveals the powerful principle of simplifying as a strategy for companies to create new markets and increased profits. Readers are given the tools to simplify their process, prices, or product offerings. The author of The 80/20 Manager reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits. For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success? Working with venture capitalist Greg Lockwood, his co-author on Superconnect, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer. The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price-take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market-while some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices. With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyze their business's potential to become a simplifier, and which route they should take to maximize the impact";-- Provided by publisher |
| Subject |
Success in business
|
|
Leadership
|
|
Ledarskap
|
|
Framgångsrikt företagande
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| Classmark |
658.4/012
|
| Alt Auth |
Lockwood, Greg
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|
Marshall, Perry
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| ISBN/ISSN |
9781599185996 |
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