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Title
Lo ratsyonali ṿe-lo be-miḳreh : ha-koḥot ha-semuyim she-meʻatsvim et ha-haḥlaṭot shelanu / Dan Ariʼeli ; me-Anglit Gili Bar-Hilel Semo
לא רציונלי ולא במקרה : הכוחות הסמים שמעצבים את ההחלטות שלנו / דן אריאלי ; מאנגלית, גילי בר-הלל סמו
Author
Ariely, Dan
אריאלי, דן
Imprint
Tel Aviv : Maṭar, 2009
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Stadsbibl:Ljusets kalender Reolen vån 4 Mångspråk
153 hebreiska
CHECK SHELF
---
Descript
225 pages ; 24 cm
Note
"Peniyah la-ḳoreʼ ha-Yiśreʼeli"--Page 11
"פניה לקורא הישראלי."
Translation of: Predictably irrational, the hidden forces that shape our decisions
Includes bibliographical references (pages 209-216) and index
In Hebrew; bibliography in English
Subject
Choice (Psychology)
Consumer behavior.
Consumers' preferences.
Consumers -- Psychology.
Decision making.
Economics -- Psychological aspects.
Psychological reactance.
Social psychology.
Tänkande
Beslutsfattande -- psykologiska aspekter
Thought and thinking
Alt Auth
Bar-Hilel, Gili
בר-הלל, גילי
Translation
Predictably irrational. Hebrew
ISBN/ISSN
009900015824
991582
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