Descript |
7 timmar, 23 minuter |
Note |
Dator (212.92 MB) |
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iOS (212.92 MB) |
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Android (app) (212.92 MB) |
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In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world s biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base or fewer than 100 customers. And a large portion of that 80% comes from megadeals. This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There s a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery. In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team. Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale. [Elib] |
Subject |
E-ljudbok
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eLib
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Ljudböcker
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Ekonomi & marknadsföring
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Memoarer & Biografier
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Alt Auth |
Engman, Christopher
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Hughes, Philip
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ISBN/ISSN |
9789189267985 |
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