| Edition |
First edition |
| Descript |
271 sidor illustrationer 23 cm |
| Note |
This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today’s consumers, while considering the well-being of future generations. Marketing & sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world — such as climate change and natural resource depletion. Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth |
| Subject |
Marknadsföring
|
|
Hållbar utveckling
|
|
Miljöekonomi
|
| Classmark |
658.802
|
|
Qblb
|
|
Uha
|
| Alt Auth |
Ottosson, Mikael, 1980-
|
|
Parment, Anders, 1972-
|
| Add Title |
Marketing and sustainability |
| ISBN/ISSN |
9789144139869 häftad |
|
