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book jacket
BOOK
Title Ethical chic : the inside story of the companies we think we love / Fran Hawthorne
Imprint Boston : Beacon Press, c2012

LIBRARY / MAP CALL NUMBER STATUS MESSAGE
 Stadsbibl:Slottet vån 4 Filosofi och psykologi  174 engelska    CHECK SHELF  ---
Descript xxvi, 181 s. ; 24 cm
Note Includes bibliographical references (p. 171-181)
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality
Subject Företag -- etik och moral -- Förenta staterna
Affärsmoral
Fallstudier
Köpvanor
Corporations -- Moral and ethical aspects -- United States -- Case studies
Business ethics -- United States -- Case studies
Social responsibility of business -- United States -- Case studies
Corporate image -- United States -- Case studies
Brand loyalty -- United States -- Case studies
Classmark 174/.4
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ISBN/ISSN 9780807000946
0807000949
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