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book jacket
BOOK
Title Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore
Imprint New York : HarperBusiness, an imprint of HarperCollinsPublishers, 2014

LIBRARY / MAP CALL NUMBER STATUS MESSAGE
 Rosengård:Vuxen Facklitteratur (650-699)  658.8 engelska    CHECK SHELF  ---
Edition 3. ed
Descript 273 s ill. 21 cm
Note Includes index
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
Subject Tekniska innovationer
Marknadsföring
Selling -- High technology
High technology -- Marketing
Technological innovations -- Marketing
Classmark 658.8
Qblb
ISBN/ISSN 9780062292988 hft
0062292986 hft
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