LEADER 00000nam a22003973a 4500 
001    6mgt89sx4pq2jxf0 
003    SE-LIBR 
007    cr |||   ||||| 
008    220323s2022    sw |||||o|||||000 0|eng|d 
020    9789189405189 
041    eng 
100 1  Knight, Christina|4aut 
245 10 Mad Women : A Herstory of AdvertisingMad Women : A 
       Herstory of Advertising (New Edition)|h[Elektronisk 
       resurs] /|cChristina Knight 
264  1 |bOLIKA,|c2022 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490    Mad Woman ;|v1 
500    |5MoE|aOnline epub (5.26 MB) 
500    |5MoE|aOffline epub med Adobe-kryptering (4.88 MB) 
520    "Christina Knight has taken it upon herself to shine a 
       light on thegreatest advertising thinkers, from the 
       incomparable Mary WellsLawrence to legends like Cilla 
       Snowball and Shelly Lazarus, toyoung women in the industry
       today. She offers inspirationalstories of talent, 
       fortitude and sheer hard work. Women are stillwoefully 
       under-represented in advertising, especially in the 
       seniorroles. This book is packed with 17 reasons why that 
       must change."PHILIOP THOMAS, CHAIRMAN CANNES LIONS Meet 17
       inspiring ad women who have paved their own way in an 
       industry traditionally defined by “Mad men”. 
       Their experiences and advice on how to make advertising 
       more diverse, inclusive and gender equal is a game changer
       and something agencies, clients and consumers will benefit
       from. So, pass the book on and make sure everyone reads it
       , whether they are an ad student, the art director next 
       to you, your client, your boss or your very best friend. 
       The women in the book:Christina KnightShanteka SigersCilla
       SnowballJoanna WongCatrin VagnemarkMary Wells 
       LawrenceStefanie WurstShelly LazarusMarianna 
       GhirlandaRakhshin PatelJean GrowAnna QuennerstedtSusan 
       HoffmanMargaret KeyNunu Ntsihingila-NjekeKat GordonNina 
       Åkestam Wikner "This book is a well-needed, empowering and
       inspirational accountof women s experiences of the ad 
       industry. An industry which fartoo long has lacked the 
       perspective of half of the population; thevery half which 
       to such a large extent represents the consumer.Therefore, 
       everyone who wants to shape our future industry shouldput 
       it on their reading list immediately." MARY WELLS LAWRENCE
       , CEO & COPYWRITER Christina Knight has worked in the 
       communications industry for almost 30 years and has 
       throughout her career been a role model by teaching, 
       inspiring and acting as a mentor to young women in this 
       still male-dominated industry. She dares to question and 
       be critical about her own industry. With the book "Mad 
       Women - A Herstory of Advertising", she put the issue on 
       the agenda which led to an annual gender equality survey 
       in the industry, a TED talk and numerous international 
       lectures. Christina's effort and enduring commitment has 
       certainly contributed greatly to change the perception of 
       leadership in the communications industry, an industry 
       that greatly influences the public space in terms of role 
       models, values nd beliefs, not least in a younger 
       generation. Christina Knight is a great role model and 
       well worthy of attention for what she is - a leader.The 
       first edition was created in cooperation with KOMM! 
       (Swedish Association of Communication Agencies) and is 
       part of the ongoing work for equality. OLIKA is an award-
       winning Swedish publishing house working for gender 
       equality and equality. [Elib] 
653    E-bok 
653    eLib 
655  4 E-böcker 
655  4 Media & kommunikation 
700 1  Tomicic, Marie|4edt 
700 1  Thorsell, Helena|4oth 
852    |5MoE|bMoE|cE-Bok|hQ/DR|xorigin:Elib|zOnline epub (5.26 
       MB)|zOffline epub med Adobe-kryptering (4.88 MB) 
856 4  |uhttps://malmo.elib.se/Books/Details/1144014|zLåna som E-
       bok