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Title
Brand media strategy : integrated communications planning in the digital era / Antony Young
Author
Young, Antony, 1964- author
Imprint
Basingstoke : Palgrave Macmillan, 2014
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Stadsbibl:Slottet vån 3 Företagande, hantverk, kemi- & byggnadsteknik
658.8 engelska
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Edition
2. uppl
Descript
xii, 242 s. : ill. ; 25 cm
Note
Previous edition: 2010
Includes bibliographical references and index
Subject
Branding (Marketing)
Internet marketing
Marknadsföring via Internet
Social media
Sociala medier
Internet marketing
Classmark
658.827
Qbla
ISBN/ISSN
9781137279569
1137279567
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