The digital transformer's dilemma : how to energize your core business while building disruptive products and services / Karolin Frankenberger, Hannah Mayer, Andreas Reiter, Markus Schmidt
Includes bibliographical references (pages 337-353) and index
"The Digital Transformer's Dilemma speaks to companies that need to transform their traditional business model. The book explores how to strike a balance between maintaining profitability in the core business while at the same time establishing the new digital business. This holistic look at the two S-curves (instead of just zeroing in on 2nd S-curve champions and ignoring the core business) is a departure from most of what readers are likely to have come across in the past. We focus on the interaction and establishing a bridge between the core business S-curve and the new business S-curve, because the 1st S-curve will remain important for the time being. The core part of the book explains how to set up the right infrastructure for digital transformation: flexible organization, technology as an enabler, process set-up, etc. It also explains the crucial soft skills required"-- Provided by publisher
