Descript |
278 pages : illustrations, map ; 24 cm |
Note |
"What big business taught the drug lords"--Jacket |
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"First published in the United States by PublicAffairs, a member of the Perseus Books Group, in 2016"--Title page verso |
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Includes bibliographical references (pages 257-266) and index |
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How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola. And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work ... [and have more success in efforts] to win the war against this global, highly organized business |
Subject |
Drug traffic
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Drug traffic -- Economic aspects
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Narkotikahandel
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Narkotikasmuggling
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Classmark |
364.13365
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ISBN/ISSN |
9781785030406 (HB) |
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178503040X (HB) |
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9781785030413 (TPB) |
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1785030418 (TPB) |
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9781473527607 (ePub ebook) |
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