MALMÖ Stadsbibliotek / Entire

LEADER 00000cam  22000004a 4500 
001    17065310 
003    LT 
008    111201s2012    mau      b    000 0 eng   
020    9780807000946 
020    0807000949 
041 0  eng 
082 00 174/.4|223 
084    Dg 
084    Qblbmd 
092 0  174|bengelska 
100 1  Hawthorne, Fran 
245 10 Ethical chic :|bthe inside story of the companies we think
       we love /|cFran Hawthorne 
264    Boston :|bBeacon Press,|cc2012 
300    xxvi, 181 s. ;|c24 cm 
504    Includes bibliographical references (p. 171-181) 
505 0  Introduction: the image -- Tom's of Maine : Woodstock 
       toothpaste -- Timberland : how green is my leather -- 
       Starbucks : coffee as a brand name -- Apple : the coolest 
       of them all -- Trader Joe's : are we having fun yet? -- 
       American Apparel : sex and the T-shirt -- The reality 
650  0 Corporations|xMoral and ethical aspects|zUnited States
       |vCase studies 
650  0 Business ethics|zUnited States|vCase studies 
650  0 Social responsibility of business|zUnited States|vCase 
       studies 
650  0 Corporate image|zUnited States|vCase studies 
650  0 Brand loyalty|zUnited States|vCase studies 
650  7 Företag|xetik och moral|zFörenta staterna|2sao 
650  7 Affärsmoral|2sao 
650  7 Köpvanor|2sao 
655  7 Fallstudier|2sao 
907 00 121217