| Descript |
304 pages illustrations (colour) 21 cm |
| Note |
Includes bibliographical references (pages 296-302) |
|
"In this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions, he demonstrates how the rules can be learned and applied in different contexts"--Publisher's description |
|
Translated from the Danish |
| Subject |
Förändringsarbete
|
|
Organisationsförändringar
|
|
Motivation
|
|
Arbetsmotivation
|
|
Change.
|
|
Organizational change.
|
| Classmark |
658.406
|
| Alt Auth |
Dyrbye, Helen
|
| Add Title |
I am afraid Debbie from marketing has left for the day |
| Translation |
Jytte fra marketing er desværre gået for i dag. Engelska
|
| ISBN/ISSN |
9781786279484 häftad |
|
