LEADER 00000cam  2200553Mi 4500 
001    ocn1014122462 
003    OCoLC 
008    170630s2017    enk    e b    000 0 eng   
020    9781912303670 
020    1912303671 
020    9781912128037 
020    1912128039 
041    eng 
082 14 330.019|223 
092 0  330|bengelska 
100 1  Egan, Mark,|eauthor 
245 13 An analysis of Richard H. Thaler and Cass R. Sunstein's 
       Nudge :|bimproving decisions about health, wealth, and 
       happiness /|cMark Egan 
246 14 Richard H. Thaler & Cass R. Sunstein's Nudge :|bimproving 
       decisions about health, wealth and happiness 
264  1 London|bRoutledge,|c[2017] 
264  4 |c©2017 
300    87 pages ;|c20 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  The Macat Library 
500    "A Macat analysis"--cover 
504    Includes bibliographical references (pages 82-87) 
520    When it was published in 2008, Richard Thaler and Cass 
       Sunstein's Nudge: Improving Decisions about Health, Wealth,
       and Happiness quickly became one of the most influential 
       books in modern economics and politics. Within a short 
       time, it had inspired whole government departments in the 
       US and UK, and others as far afield as Singapore. One of 
       the keys to Nudge's success is Thaler and Sunstein's 
       ability to create a detailed and persuasive case for their
       take on economic decision-making. Nudge is not a book 
       packed with original findings or data; instead it is a 
       careful and systematic synthesis of decades of research 
       into behavioral economics. The discipline challenges much 
       conventional economic thought - which works on the basis 
       that, overall, humans make rational decisions - by 
       focusing instead on the 'irrational' cognitive biases that
       affect our decision making. These seemingly in-built 
       biases mean that certain kinds of economic decision-making
       are predictably irrational. Thaler and Sunstein prove 
       themselves experts at creating persuasive arguments and 
       dealing effectively with counter-arguments. They conclude 
       that if governments understand these cognitive biases, 
       they can 'nudge' us into making better decisions for 
       ourselves. Entertaining as well as smart, Nudge shows the 
       full range of reasoning skills that go into making a 
       persuasive argument 
600 10 Thaler, Richard H.,|d1945-|tNudge 
650  0 Economics|xPsychological aspects 
650  0 Choice (Psychology)|xEconomic aspects 
650  0 Decision making|xPsychological aspects 
650  7 Consumer behavior.|2fast 
650  7 Konsumtion|2sao 
650  7 Ekonomi|2sao 
650  7 Psykologi|2sao 
830  4 The Macat Library 
907 00 190809