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book jacket
BOOK
Title Google Analytics and Google Tag Manager / Tabatha Farney
Imprint AMERICAN LIBRARY ASSOCIATION, 2016

LIBRARY / MAP CALL NUMBER STATUS MESSAGE
 Stadsbibl:Magasin 4  025 engelska    PÅ LAGNING  ---
Descript 40 s. ; 0.5 cm
Series Library technology reports, 0024-2586 ; vol. 52 / no. 7
Note Getting the best Google Analytics data for your library -- Using Google Tag Manager in your library -- Improving Google Analytics for journal search and link resolver tools -- Customizing Google Analytics for the library catalog or discovery service -- Optimizing Google Analytics for Libguides -- Implementing Google Analytics for a consortial digital repository -- Measuring the success of your social media presence with Google Analytics
Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. This report recommends several Google Analytics features, including the useful Google Tag Manager that all libraries should be using. It also tackles the challenge of enhancing google Analytics? tracking ability for a variety of library-specific online tools including link resolvers, online catalogs and discovery services, SpringShare?s LibGuides, digital repositories and social media websites. These best practices will optimize your Google Analytics to provide you with better data for improved website assessment
Subject Google Analytics
Online information services -- Measurement
Libraries -- Information technology
Information retrieval -- Technological innovations
Internet searching -- Statistical services
Statistik
Internetsökning
Bibliotek
Databehandling
Classmark 025.04
ISBN/ISSN 9780838959763
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