LEADER 00000cam a22000004a 4500 
001    0030128986 
003    Worldcat 
003    LT 
003    Mo 
008    970530s1996    xxu           001 0 eng u 
020    0030128986 
041 0  eng 
082 04 659.1.13|221 
084    Qblb 
084    Qbm 
092 0  Qbl 
245 10 Advertising campaign strategy :|ba guide to marketing 
       communication plans /|cDonald Parente.. 
264    Fort Worth :|bDryden Press,|ccop. 1996 
300    363 s. :|bill. ;|c24 cm 
440  0 The Dryden press series in marketing 
653    Kampanjplanering 
653    Marknadsföring 
653    Marknadskommunikation 
700 1  Parente, Donald 
907 00 bl|z000809