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Title
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente..
Imprint
Fort Worth : Dryden Press, cop. 1996
LIBRARY / MAP
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Stadsbibl:Magasin 1
Qbl
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Descript
363 s. : ill. ; 24 cm
Series
The Dryden press series in marketing
Subject
Kampanjplanering
Marknadsföring
Marknadskommunikation
Classmark
Qblb
Qbm
659.1.13
Alt Auth
Parente, Donald
ISBN/ISSN
0030128986
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