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Title
Service management and marketing : managing the service profit logic / Christian Grönroos
Author
Grönroos, Christian, 1947-
Imprint
Chichester : John Wiley & Sons, 2015
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Stadsbibl:Slottet vån 3 Facklitteratur 650-699
658.8 engelska
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Edition
Fourth edition
Descript
ix, 522 s
Subject
Service industries -- Marketing
Customer services
Tjänster
Marknadsföring
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Företagsledning
Management
Marketing
Classmark
658.8
Qbab
ISBN/ISSN
9781118921449
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