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Title
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore
Author
Moore, Geoffrey A., 1946-
Imprint
New York : HarperBusiness, an imprint of HarperCollinsPublishers, 2014
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Stadsbibl:Slottet vån 3 Facklitteratur 650-699
658.8 engelska
DUE 25-04-07
---
Edition
3. ed
Descript
273 s ill. 21 cm
Note
Includes index
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
Subject
Tekniska innovationer
Marknadsföring
Selling -- High technology
High technology -- Marketing
Technological innovations -- Marketing
Classmark
658.8
Qblb
ISBN/ISSN
9780062292988 hft
0062292986 hft
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