Innehåll: A hard knock life -- The Roc-a-Fella dynasty -- Building a Notorious brand -- Jay-Z's first basketball team -- Early retirement -- Def Jam takeover -- Champagne secrets -- To infinity--and Beyoncé -- Net gain -- Who killed the Jay-Z Jeep? -- Reinventing the Roc -- History and beyond
Note
An analysis of the business behind the rap artist's hip-hop empire draws on the insights of close friends and associates to cover such topics as his drug-marked youth, musical achievements, and urban-informed business savvy
