LEADER 00000cam a22004577a 4500 
001    20562968 
008    170413s2017    xxua||||||||||000 0|eng|  
020    9781474221573|qpaperback 
020    |z9781350031838 (epub) 
041    eng 
082 00 745.4|223 
084    Ifq|2kssb/8 
084    Aef|2kssb/8 
092 0  745|bengelska 
100 1  Davis, Meredith|q(Meredith J.)|4aut 
245 10 Visual communication design :|ban introduction to design 
       concepts in everyday experience /|cMeredith Davis and 
       Jamer Hunt 
264  1 New York :|bBloomsbury Visual Arts,|c2017 
300    208 s.|bill 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 0  Required reading range 
520    "This is a foundation level textbook for courses in basic 
       design and introductory courses in visual communication 
       design. The chapters in this book follow the user 
       experience cycle: attention, orientation, interpretation 
       and extension and retention of meaning. Each chapter 
       includes an introduction to the interpretive task, 
       definitions of the elements and principles related to the 
       task, illustrations and diagrams plus examples of 
       professional design work that makes use of the element or 
       principle. For example, Chapter 2 on getting attention 
       discusses the various ways that design can capture the 
       viewer's eye such as by using proportion, contract, color,
       pattern, etc"--|cProvided by publisher 
650  0 Design|vTextbooks 
650  0 Visual communication|vTextbooks 
650  7 Grafisk formgivning|2sao 
700 1  Hunt, Jamer|4aut