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Title
Corporate brand positioning : case studies across firm levels and over time / Christian H. Koch
Author
Koch, Christian H., 1981-
Imprint
Lund : Department of Business Administration, School of Economics and Management, Lund University, 2014
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Stadsbibl:Magasin 1
AKAD. AVH. 10007
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---
Descript
297 s. : ill. ; 24 cm
Note
Diss. Lund : Lunds universitet, 2014
Subject
Positionering (marknadsföring)
Varumärken
Positioning (advertising)
Trademarks
Classmark
658.827
Qbla
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Lunds universitet. Ekonomihögskolan
ISBN/ISSN
9789176231241 print
9789176231258 pdf
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