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Title
Marketing management : analysis, planning, implementation and control / Philip Kotler
Author
Kotler, Philip, 1931-
Imprint
Englewood CLiffs, N.J. : Prentice Hall; London : Prentice Hall International (UK), cop. 1997
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Stadsbibl:Magasin 1
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Edition
9. ed
Descript
789 s. : ill
Series
Prentice Hall International series in marketing
Note
Includes index
Previous ed.: 1994
Subject
Marketing
Management
Försäljningsorganisation
Kundkontakter
Prissättning
Classmark
Qblb
658.8
ISBN/ISSN
0132613638
0132613638
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