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Title
Perceptual alignment of retail brand image in corporate branding : a study of employee perceived stakeholder alignment and effects on brand equity / Kaj-Dac Tam
Author
Tam, Kaj-Dac, 1987-
Imprint
Lund : Lund University, School of Economics and Management, Department of Business Administration, 2016
Abstract
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Stadsbibl:Magasin 1
AKAD. AVH. 10068
CHECK SHELF
---
Descript
263 s
Series
Lund studies in economics and management, 0284-5075 ; 133
Lund studies in economics and management, 0284-5075 ; 133
Note
Diss. Lund : Lunds universitet, 2016
Subject
Varumärken -- psykologiska aspekter
Anställda
Employees
Classmark
651.9
Qbg
ISBN/ISSN
9789176237274 print
9789176237281 pdf
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